[Discuss] BLU's SEO (Martin Owens)

[markw at mohawksoft.com]

> hi
>
> On 10/22/13 15:20 , Martin Owens wrote:
>> Marking is about getting attention
>
> isn't this a bit simplistic? marketing also wants to "persuade" you to
> take some action. otherwise, self-immolation could qualify as marketing.

Well, the term obtuse comes to mind. :-)

"Marketing" is a term used to describe strategies for generating interest
in your product. Nothing more or less. Now, there are some who will bend
the boundaries of good and wholesome conduct to do so, but this is not
required to be the case as part of the definition.

If you have an operating that is free and open source and decide to take
on the task of distribution and "sell" DVDs of this for $1.99, you will
need to market your distribution system. Taking out an ad in a news paper
or website that describes your service is considered marketing. You could
be 100% truthful and everything. It is still marketing.

If I plaster an ad with a picture of a cold glass orange juice, and write
"Fresh Orange Juice, tastes good and is good for you with natural vitamin
C" It is objectively truthful. No attempts at deception are made. Sure
SOME people may not like Orange juice, but sufficient quantities of people
like fresh cold orange juice that one can easily make the case that it is
generally truthful.

If I say, "FOX News Fair and Balanced," I would be lying, unfortunately,
that's marketing too.




>
> i think it's the techniques used for this "persuasion" that put people
> off toward marketing. or maybe it's the outright lies in some cases [not
> all] ...
>
> also, i wouldn't say marketing has anything to do with consesus; i was
> never consulted regarding my exposure to marketing 24/7. but now, maybe
> it's my turn to be too simplistic ...
>
> --
> \js [http://or8.net/~johns/] : i am alive
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