shady business practices
John Chambers
jc at trillian.mit.edu
Thu Apr 12 09:56:32 EDT 2001
ccb at valinux.com writes:
| > (Ideaological trivia test question: Name some more Marxist ideas that
| > are now considered correct in the Capitalist world. No cheating now;
| > try answering without rereading your Marx. Stay on topic by giving
| > example in the computer industry. Turn in your answers by Friday. ;-)
|
| While you were reading Marx, I was reading Nietzsche ;-).
They're both pretty thick reading, no? Of course, English
translations from the German tend to be that way. With my couple
years of high-school German, I found that I could follow the original
of both nearly as easily as the English versions. Maybe it's because,
with the German version, I'd keep saying "I don't know what that word
means" and look it up. With your native language, you tend to think
that you understand the words even when you don't, and you don't stop
to look them up.
| Now why do I have to pay extra for "Touch Tone(tm)" dialing?
There's an interesting concept here from Consumer Reports: They use
the term "mandatory option" to refer to something that is listed as
an option, but you can't actually get (or use) the product without
paying for the option. I've read that in some areas, there's a touch
tone charge for cell phones, although you can't actually buy a dial
cell phone.
The Consumer Reports use of this term brings out the fact that this
isn't just a case of Evil Government Regulation; it is common
business practice that effects a great many products. It tends to
appear when the customers are especially price conscious, and is
mostly a way of making the advertised price look better.
Another good phone company example is the nearly universal extra
charge for an unlisted number. The usual excuse is that it's an
exception, which is expensive. But this is bogus, because whether
your number is listed is merely a flag in an accounting record. It
costs the phone company exactly the same to set that flag either way.
When your account is started; each is just one keystroke or mouse
click. The actual printing is, of course, totally automated, and
there's no marginal cost for the computer to take the true or false
branch of the test. There's a tiny marginal cost to print the one
line in a physical phone book, so it's cheaper to not print an entry.
But the charge is typically a buck or two per month for the one-time
labor of setting the flag to false, although the unlisted entry is
marginally cheaper for the phone company.
Back when we still had Sys/V to kick around, one of the more annoying
options was the extra charge for a license for more than two users.
Again, this was merely a one-byte flag hidden in a binary config
file, which was read by the login process. There was a significant
extra charge to get this flag turned off. Like the NT limit to the
number of TCP connections, this was based on the secrecy of config
file formats. But unlike NT's TCP limit, which was designed to block
the use of non-MS web servers, the Sys/V login limit was an example
of pure lowballing con game. You sell the suckers a multi-user system
with the multi-user capabilities crippled by special code. Many of
the customers will think "I'm the only one who will be using it" and
not understand why one person needs a multi-user license. They'll pay
the lower price, and then you can hit them up with a charge to change
that one byte when they finally understand why one user needs a
multi-user license.
Such tricks may be legal, but they sure can leave a bad taste in your
mouth.
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